There seems to be a fine line between Brand and Company. It’s
hard not to mix them one way to another because both are related to business. In
simple terms, a company can legally happen quickly. Whereas a brand is built
over time. People say a brand is just a name that people will think of you as a
company. To avoid confusion, let’s see what are the difference between the two.
Brand Versus Company
Every person that’s related to a business, whether you are
an employee or a leader, should know the difference between the two. This is
because this will help you think of better ideas to promote your business. To
simplify things, brand building starts with the story and culture of a company.
This means you created a brand base on the foundation of
your company. Every brand starts with a mission and a vision and this where you
start building the name of your company as well. So basically, your company is
the foundation of the brand you’re establishing.
What A Company is All
When a name, logo, and legal fillings are all settled and
ready, this is where a company is born, and that’s it! Keep in mind that a
company is not tied into a mission and vision because that is the responsibility
of a brand which we are going to tackle in the next section. To sum what a
company is all about, they exist on a day to day basis and includes:
- A website
- Social media pages
- Promotions and offers
When it comes to building a brand, there are a few extra
elements that you need to take not of.
Building Your Brand
Building a brand starts way before the company name and logo
even existed. It’s like a blueprint of some sorts where everything is planned
out before going bigtime. This is the time where you plan what kind of products
you will serve, and in what way are you going to make an impact to the world.
This is where innovation takes place and how the culture and story of a company
Brand building involves a lot of things ranging from media
interaction down to communication strategy. This means everything including the
visuals, style, photography factors is the one that makes the brand, a brand.
Your products and services are only secondary because that’s the responsibility
of a company. Basically, the brand includes:
- Colors, visuals, and style that is tied to a
- Events, media, and promotions that is tied to a
mission and a community.
- A company that has a mission and vision.
- Value-based community that drives them as a
Becoming a Part of a
In most cases, people love to partner with brands because it
gives them a sense of power because they became part of something bigger. The
mission and vision of your brand gives trust to people, making you a reputable
brand in the industry. Combining this with promotions and you will have
sky-rocketing profit in no time.
When you want to build a brand, think of how you started
from the ground and worked your way up to the top. With this story, you can use
it to your advantage on what kind of products and services you will offer as a
brand. Think of ways how you can entice the community and what you want them to
feel when they hear about your brand.
Summing it up, if you’re happy with building a company, then
there isn’t a problem with that. However, if you want to level up and establish
a brand, you need to take extra considerations such as a mission and vision,
innovation, and how you can maintain the brand over time. The choice is yours!